Nowadays a succesful product must embody these three. Just think about it, would you buy a gadget that does not have the tech? Or is not assuring? Or does not please the eye?
Apple products certainly have the technology and the aesthetics, but do they have the architecture to assure the developer? They certainly provide the ecosystem to build applications, but being a closed architecture, it is vulnerable to NIH syndrome and thus may one day become obsoleted by more alive architectures.
For example, VMWare is announcing Horizon Mobile, which allows centralized virtual phone provisioning with a selection of applications - for LG Android phones at least. Although this use case is targeted for the enterprise, we will see the consumer use cases soon. But remember that Apple has always denied running their OS on virtual hardware, so they won't be part of this game.
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