What do you know about hygiene promotion? Ask anyone who has been part of the
water supply, sanitation and health conference circuit in recent years and you will
probably hear something like:
• Changing hygiene behaviour is crucial for healthier lives and to gain the full
benefit of water and sanitation improvements;
• Hygiene promotion should be the first element of an integrated programme to
bring improved water and sanitation, not a marginal add-on to a technical
• Handwashing with soap can reduce the number of diarrhoea episodes by 35%;
• There are not enough hygiene professionals around
A big global advocacy campaign called WASH will raise the profile of hygiene
promotion and improved sanitation as political priorities.
Effective hygiene promotion reduces the main risky hygiene practices and conditions for
women, children and men. It does so in a measurable way, to a significant level, in a
pre-set period and within available resources.
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