But, putting aside the debate of whether the campaign had a positive or negative impact on the brand as a whole, it does seem to have been successful at getting the word out. Microsoft released some interesting statistics of the ad campaign on Tuesday:
8,000,000+ The total number of views of Smoked by Windows Phone videos since it kicked off in January.
2 YouTube top 5 most viewed lists in which Smoked videos appeared.
95% Percentage of viewers who liked Smoked videos on YouTube.
36 The number of countries running Smoked by Windows Phone.
50,000+ This represents the number of smartphones that have been Smoked by Windows Phone since CES.
98% Windows Phones global win percentage. This includes everything from CES through today.
100,000,000+ The estimated number of people whove seen, participated in, or read about Smoked by Windows Phone worldwide.
2 blog comments below
Wow, that's huge numbers. I wonder where could I find an article about that? Thanks!
busaboss on Thu May 10, 2012 2:32 am
Here's *one of* the sites that it could have been copy/pasted from: http://techie-buzz.com/microsoft/microsoft-reveals-smoked-by-windows-phone-statistics.html
Ankhanu on Thu May 10, 2012 3:00 am