“On Feb. 3, though, pay close attention to the halftime show. Tom Petty is performing, which means that any wardrobe malfunction could lead to the fall of Western civilization. The show also stands to be a commercial bonanza for its sponsor, Bridgestone/Firestone. The Fortune 500 company has been crowned the “Official Tire Sponsor” of Super Bowl XLII and Super Bowl XLIII. As John Gamauf, an executive with the company, said, the sponsorship “is an unprecedented opportunity to showcase the Bridgestone brand to the world.” Peter Murray, the National Football League’s senior vice president of partnership marketing and sales, chimed in: “By teaming with a global leader like Bridgestone, we can make America’s favorite event even more powerful.” But NFL Commissioner Roger Goodell might want to be more careful about who the league cozies up to, especially when the partner is known in some parts of the globe not for high-velocity tires but for highly exploitative labor practices. The rubber business has historically been horrific for African workers, known as tappers, who collect sap from rubber trees on plantations south of the Sahara. The labor practices of the Firestone Natural Rubber Co., a subsidiary of Bridgestone/Firestone, in Liberia seem in keeping with this history.” Znet (1/23/0
Its good to remember what we support during our biggest distractions.
http://www.zcommunications.org/znet/viewArticle/16278
Its good to remember what we support during our biggest distractions.
http://www.zcommunications.org/znet/viewArticle/16278
