competitor's name as adword keyword

bamboo

can i use my competitor's name as a keyword for my adwords campain?

i see it was ok once, but i couldnt find up to date info in this issue.

will google ban my adds if i'll do that?

thanks

imagefree

No i dont think that google bans such compaigns

bamboo

meanwhile idone some investigating. it seems like not only google doesnt ban - they protect advertiser's right to do so, a they are sometimes sued for allowing advertisers use compatitors names that way.
thanx