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Bundling - Which is the better bundle?





LumberJack
Which form of bundling do you think is the most effective for the bottom line? prevalent in the market today?

Pure Bundling: It is either you buy the entire package, or nothing.

Joint Bundling: Two Bundles are offered together at one bundled price (usually at a discounted price than the two separately)

Leader Bundling: A leader product is offered for a discount if purchased with a non-leader product.

Mixed Bundling: Choice between the entire bundle, or one of the "separate" parts of the bundle.
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