| Quote: |
| "... if you really want to hear your cash register endlessly murmur its happiest mantra (ca-ching!), you must develop for each star product its own separate mini site, supported by equally vertical, dedicated, and specific Google ads and ezine marketing campaigns that drive traffic directly to that site, where prospects are then greeted with an in-depth sales presentation focused exclusively on that single product, fully explaining its compelling raison d'ętre. Don't sell "retirement planning." That phrase brings up more than 41 million results! Create a website offering a video on "How to Retire to Mexico and Live Like Royalty on $500 a Month or Less." Run a Google ad with the same headline, and everyone searching for "retirement in Mexico" can easily find you and respond.
That's it, the secret of how to sell anything online. Go vertical and go deep. Use highly specialized mini sites dedicated to a single star product, and deliver an in-depth, fully developed sales presentation to capture your prospects and convert them into customers. Once they are customers, you can then branch out, offering related follow-up sales pitches, via specialized ezines, which lead them to other highly targeted mini sites. And just keep repeating the process for every major product or service you want to sell. Highly specialized, single-product, vertical mini sites automatically optimize your position in searches. They also make more people click on your links because, unlike most others in your market, you'll seem to specialize in exactly what that searcher came online to find. For the same reason, your highly specific Google headlines will trigger higher ad placement and higher click-through rates." Gary Bencivenga |
Advice from Gary Bencivenga http://www.bencivengabullets.com/ about how to market your products. I've found many of his points quite helpful, but wondered if this "site per idea/product" approach was really the best plan.
What do other experienced website designers feel?
Drastic
