Better check your adwords campains.
About 2 weeks ago Google changed their Adwords program algorithams.
PPC rates have skyrocketed unexpectedly for some people.
Here are a few links to more info.
http://kenmccarthy.blogs.com/ken_mccarthy/2006/07/whats_happening.html
http://www.wuranga.com/reports/googleslap/
http://www.information-illimited.com...lapReport1.pdf
Looks like small advertisers are going to be driven out of Google PPC.
If any of you are getting boned by google post it here and over at that first link to Ken's Blog to help everyone figure out how to deal with the changes.
I don't have any adword campains in progress right now
Jeff
__________________
About 2 weeks ago Google changed their Adwords program algorithams.
PPC rates have skyrocketed unexpectedly for some people.
Here are a few links to more info.
http://kenmccarthy.blogs.com/ken_mccarthy/2006/07/whats_happening.html
http://www.wuranga.com/reports/googleslap/
http://www.information-illimited.com...lapReport1.pdf
Looks like small advertisers are going to be driven out of Google PPC.
If any of you are getting boned by google post it here and over at that first link to Ken's Blog to help everyone figure out how to deal with the changes.
I don't have any adword campains in progress right now
Jeff
__________________
