You are invited to Log in or Register a free Frihost Account!

What are Keywords & why we shld add to our website?

What are Keywords?
Keywords are phrases you want your website to be found under. Often corporate climates force people to refer to things using special phrases. Keywords are not about what you call your stuff. Keywords are what Joe average surfer (or your prospective site visitors) may type in a search box.
Focusing a Keyword:
When people tell you to target the word "free" they are out of their minds. The single word is too general and has too much competition. I just did a search on Yahoo! for "free" and it returned 749,000,000 results. That is over 10% of the web trying to use free as a sales pitch.
Single word keywords are usually not well targeted and hard to obtain.
Longer keywords are easier to rank well for and typically have better conversion rates.
I am not saying that free should not be on your page, it is on most of mine. I am saying that keywords should define the product or idea. Free alone just does not get this done.
Keyword Phrases:
If free isn't a keyword, then what is? Keywords are typically two to five word phrases you expect people to search for to find your website. What would you expect people to type in the browser to find your site? If you were looking for your product, what would you type? What type of problems does your product or service solve? Those answers are likely good keyword phrases.
Keyword Length:
A longer search phrase is also associated with better targeting and increased consumer desire. Some people say shorter keyword searchers are shoppers and longer keyword searchers are buyers. As you add various copy to pages you are more likely to appear in search results similar to your keywords which do not exactly match your more general keywords. Most good keyword phrases are generally 2 to 5 words.
Keyword Density:
Keyword density analyzers end up focusing people on something that is not important. This causes some people to write content that looks like a robot wrote it. That type of content will not inspire people to link at it and will not convert well.

from the page:


<TITLE>Stamp Collecting World</TITLE>
<META name="description" content="Everything you wanted to know about stamps, from prices to history.">
<META name="keywords" content="stamps, stamp collecting, stamp history, prices, stamps for sale">


<TITLE>Page I Don't Want In Search Engines</TITLE>

from the page:

For those unaware, the meta keyword tag is a way to insert text into an HTML page that is not visible when the page is viewed through a browser. Some search engines have read the content of the tag and associated the words within it along with the page's regular body copy.

The first major crawler-based search engines to use the meta keywords tag were Infoseek and AltaVista. It's unclear which one provided support first, but both were offering it in early 1996. When Inktomi launched in mid-1996 through the HotBot search engine, it also provided support for the tag. Lycos did the same in mid-1997, taking support up to four out of the seven major crawlers at the time (Excite, WebCrawler and Northern Light did not provide support).

The ascendancy of the tag did not last after 1997. Experience with the tag has showed it to be a spam magnet. Some web site owners would insert misleading words about their pages or use excessive repetition of words in hopes of tricking the crawlers about relevancy. For this reason, Excite (which also owned WebCrawler) resisted added support. Lycos quietly dropped its support of the tag in 1998, and newer search engines such as Google and FAST never added support at all.
Related topics
Including With PHP
Welcome to Alrofaee Graphics website !
Making your own web browser
Symantec using bully tactics against Spybot
CSS - How to vertical center an object in CSS
Sig tut
Interview Tips:E-Mailing Your Resume...
Sex Before Marriage
-=Reviews Of The Gods=- -=More Focused PC game Reviews=-
10 Reasons Why to Have a Website
Add Your website Free No Backlink Needed
Give your comments about our website.
Welcome to our website, thanx.
Reply to topic    Frihost Forum Index -> Webmaster and Internet -> Design Tips

© 2005-2011 Frihost, forums powered by phpBB.