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Flash Site Optimization Tips

Yeah why not! They look good and can be very creative with a lot of visual effects. But the truth is they are not very search engine friendly. For those who have just spent a lot of bucks on creating a flash masterpiece, no need to panic, there are a few ways to help improve your website’s search engine visibility.

To give you a quick rundown as to why flash websites are not favoured by search engines, they are seen as a one page image file with no text based content. You will notice that when you navigate through a flash website, the URL address will always remain the same. So here you have a website with no text based content, is a one page image file and has no internal link structure, translating into a search engine’s enemy.

Unless you have an extremely popular name within your industry or have an enormous amount of relevant incoming links, then you will get away with having a flash website for the obvious keyword phrases i.e. company name. Who would fall into this category? An example would be Coca Cola, ever heard of them? So for those who fall into the other category, and that would be about 90% of us, fortunately there are alternatives to help boost your rankings.

There are three suitable methods that I would recommend. The first method is by far the easiest and cost efficient. It involves optimising your Title and Meta tags for the single page to the best of your ability and then including optimised text information beneath the flash image. Some may see this as a form of spam, but given the scenario, I would recommend this method provided that the text is written accordingly and avoids keyword stuffing.

The second method can be quite costly and might not be favoured given the fact that you have spent a lot of cash on your flash website. It involves developing a second site designed in HTML. When a visitor visits your site, they would be presented with two links, one to your flash site and one to your HTML site. That way search engine crawlers will access all the content and pages via the HTML website.

The third method is by far the most preferred. It works by developing an HTML website with your flash images embedded on the page, and all content is written in text based form. This allows you to have multiple HTML pages which will give you more Title and Meta tags to work with, as well as keyword rich content to write for each page.

To sum up, depending on your time and budget constraints, there are ways to help you avoid the search engine pitfalls of having a flash website. Any of the methods I have discussed, along with a strong incoming link structure, will help you get that extra exposure in the search engines. If are thinking of designing a flash website, make sure you look at implementing a search engine friendly strategy to avoid complications in the future.

Follow these tips to optimize a flash site
Also, if your site is framed (cough,cough ) Than don't forget to use the no-frames tag, (view my source). Remember to place the tags toward the begining of the of the <body> tag. Seach engines love that. Also, use alt tags for your images, search engines take all of this into consideration, and will help you have top ranks (google them)
some search engines CAN read text from flash - it's still buggy but sometimes works. as I remember, text shouldn't be compressed.

try googling about this
They can read from flash only if the content of the flash movie or other stuff in your site is loaded from external text files.
If everything is directly put into a single or more than one flash file then it wont work
Put a <noscript> Your content Here </noscript> tag after the flash video. Then in those tags, put a bunch of jargin text that is directly related to your website. Unless the user has javascript off, they will not see a thing. Even better is to put a php script inside those tags to generate a new message every time the page loads! (Search engines LOVE fresh content). You can put this in a <noscript> bla bla </noscript> tag, or a <noframe> bla bla bla</noframe> tag. As long as you have atlease 1 javascript .Just put anything, infact, just put <script> </script> tag with nothing in it. This makes it so that search engines dont think your spamming them! Same goes with the noframe tag, put a 1px x 1px iframe with no content in it. Then use the noframes tag.

This method (though a bit sloppy) works great for me! Click this link to see my google placement:
I'm the forth one down, not to shabby for a search that contains 37,000 pages!
Also I'm doing well in yahoo! msn and scrubtheweb
If you look at my page source, you will see that I dont use iframes, but i still have the no-frames tag.

Hope this helped
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