"Given the increasing popularity of social-networking sites among the young and affluent, Nike has introduced a new site dedicated to the world's most popular sport: soccer. While Nike provides the content (via its army of sponsored athletes, among others), Google provides the technical expertise. Orkut has been very popular in soccer-crazed Brazil, so Google may be able to make a brand extension here. Joga.com is currently invite only, though a form at the bottom of the home page takes requests for invitations." I actually found the launch of a site like this interesting not because of the content, but because of the trend in "private label" sites. It's a Shake'n'Bake Social Network, and you helped make it.
See www.joga.com
See www.joga.com
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| Welcome to Joga - the community for soccer players dedicated to keeping the game beautiful.
Joga is a place to meet other soccer players, share your own soccer experiences and enjoy photos and videos from around the world. Join us and help remind the world how the game was meant to be played. Play beautiful |
