Seagate Technology (NYSE:STX), the world's leading manufacturer of Consumer Electronics (CE) hard drives, today announced the newest member of its diverse CE product portfolio, the Seagate ST1.3 Series 12GB 1-inch hard drive. With a footprint 23% smaller, 50% more storage capacity, and 30% less power consumption than Seagate's current 1-inch hard drive, the ST1.3 Series also offers a new optional drop sensor for increased robustness, delivering the features most requested by handheld device manufacturers. The ST1.3 Series hard drive is Seagate's second hard drive with perpendicular recording and the company's first drive utilizing perpendicular technology in the 1-inch category.
"As the demand for portable digital music and video grows, mobile device manufacturers will need ample storage capacities," said John Rydning, IDC's research manager for Hard Disk Drives. "Small form factor drives such as Seagate's ST1.3 provide a cost effective, high capacity storage solution for these device manufacturers compared to other storage alternatives."
By offering a whopping 12GB of storage in a smaller footprint, the ST1.3 Series hard drive is a powerful solution for increasingly sophisticated media devices such as digital audio players, portable media players, and mobile phones. According to IDC, the worldwide mobile phone market is expected to grow 7% in 2006 to 857.9 million units. IDC forecasts that the worldwide converged mobile device market will reach 181 million units by the end of 20091 and worldwide portable multimedia player shipments are expected to grow at a compound annual growth rate of 95% between 2005-20092.
"Portable, on-demand video is driving the next wave of revenue opportunity for the mobile phone and entertainment communities. As consumer adoption drives the demand for the availability of video content anytime and anywhere, the need for tiny, high capacity hard drives becomes more apparent," said Brodie Keast, Seagate senior vice president and general manager of Consumer Electronics. "Mobile phone and handheld entertainment device makers need a storage partner that can ensure consistent and reliable supply and offer high-capacity storage options. Seagate delivers a complete business and technology partnership that enables growth in this highly competitive market segment."
The new ST1.3 Series hard drive delivers new features specifically targeted at mobile media consumers. The drive's new size, 40x30x5 mm, allows for more streamlined media players product designs and fits nicely into current clamshell and candy-bar style mobile handsets. As part of its G-Force Protection feature set enabling skip-free, reliable media storage and playback, Seagate also includes an optional drop sensor. This will increase operational shock resistance 33% up to 2000Gs, enabling the drive to survive a 1.5-meter drop onto hard concrete or ceramic surfaces when properly mounted in a handheld device. The ST1.3 Series hard drive also delivers 30% greater power efficiency than previous models, enabling system designers and manufacturers greater choice in power supplies and system power-on hours. Additionally, Seagate's unique Design Service Centers (DSC) provide dedicated design and integration support to help mobile device designers and manufacturers create innovative new consumer electronics products. DSC offers a variety of testing, integration and mechanical analysis services, to help customers design, innovate and deliver a new world of hard drive-capable entertainment.
more:http://www.seagate.com/cda/newsinfo/newsroom/releases/article/0,1121,2973,00.html
"As the demand for portable digital music and video grows, mobile device manufacturers will need ample storage capacities," said John Rydning, IDC's research manager for Hard Disk Drives. "Small form factor drives such as Seagate's ST1.3 provide a cost effective, high capacity storage solution for these device manufacturers compared to other storage alternatives."
By offering a whopping 12GB of storage in a smaller footprint, the ST1.3 Series hard drive is a powerful solution for increasingly sophisticated media devices such as digital audio players, portable media players, and mobile phones. According to IDC, the worldwide mobile phone market is expected to grow 7% in 2006 to 857.9 million units. IDC forecasts that the worldwide converged mobile device market will reach 181 million units by the end of 20091 and worldwide portable multimedia player shipments are expected to grow at a compound annual growth rate of 95% between 2005-20092.
"Portable, on-demand video is driving the next wave of revenue opportunity for the mobile phone and entertainment communities. As consumer adoption drives the demand for the availability of video content anytime and anywhere, the need for tiny, high capacity hard drives becomes more apparent," said Brodie Keast, Seagate senior vice president and general manager of Consumer Electronics. "Mobile phone and handheld entertainment device makers need a storage partner that can ensure consistent and reliable supply and offer high-capacity storage options. Seagate delivers a complete business and technology partnership that enables growth in this highly competitive market segment."
The new ST1.3 Series hard drive delivers new features specifically targeted at mobile media consumers. The drive's new size, 40x30x5 mm, allows for more streamlined media players product designs and fits nicely into current clamshell and candy-bar style mobile handsets. As part of its G-Force Protection feature set enabling skip-free, reliable media storage and playback, Seagate also includes an optional drop sensor. This will increase operational shock resistance 33% up to 2000Gs, enabling the drive to survive a 1.5-meter drop onto hard concrete or ceramic surfaces when properly mounted in a handheld device. The ST1.3 Series hard drive also delivers 30% greater power efficiency than previous models, enabling system designers and manufacturers greater choice in power supplies and system power-on hours. Additionally, Seagate's unique Design Service Centers (DSC) provide dedicated design and integration support to help mobile device designers and manufacturers create innovative new consumer electronics products. DSC offers a variety of testing, integration and mechanical analysis services, to help customers design, innovate and deliver a new world of hard drive-capable entertainment.
more:http://www.seagate.com/cda/newsinfo/newsroom/releases/article/0,1121,2973,00.html
