I think Fri Host needs a new look. The white background does not work for me. The log in buttons should also be re-done. It is extremely hard to look at frih webpages. they are too bright. The background color could be something like light blue or something that is a little easy on the eye.
A new look might attract more customers and will make the current customers wanna come back more often to post.
personally i prefer the plain look. and it's not bright or too dark.. just right
by the way dark sites are usally irritating
also your not allow to suggest this: