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Posters Distract Drivers

 


NuniPio
Source

Quote:
Almost a quarter of British motorists have been so distracted by roadside billboards of semi-naked models that they have veered dangerously out of their lane.

Research claims one in five male drivers said their eyes were diverted from the road by posters of scantily clad women.

However only one in 10 women were put off by the sight of a semi-dressed male model.

"There is a growing body of concern about the lack of any coherent strategy for arranging roadside furniture," said Mark Young, an expert in transport ergonomics from Brunel University.

He said novel advertising could cause a significant risk of distracting drivers at crucial times, such as going round a difficult roundabout.

"In fact, this risk is probably underestimated and we need to do more research on the possibility of excluding non-essential information when the driver is already busy dealing with the road," he said.

The study, by Privilege Insurance, said a five-second distraction at 60mph equated to driving at least the length of a football pitch without fully concentrating.


i wanda wat you would put as the cause of accident if you do have an accident Rolling Eyes
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