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how to do a Market analysis?





biolu
Dear all,

I am working in a chinese biotech company which manufactures porous bioceramics for medical application (mostly filling bone defect) (orthopaedic and dental).
I have to admit, the marketing department is quite a mess, and one of the worst point is that there is no market analysis or whatsoever. I am not very familiar with marketing, and despite having read some books, I don't know where to start.
As we are not a big company, I do not plan to invest huge amounts of money into buying market data.
Some methods I planned to use:

- Asking our distributors (who should be quite aware of the situation on their region).
- Asking directly the doctors which products they use.

The problem is that the information we can get from there is quite limited, and plus, we don't have a general overview of the market. Any ideas and suggestions?

Thanks for your time!

LX
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