The basic web design tips are as under:-
1. Use graphics that fit the content.
2. Use templates.
3. Use your graphics as elements in your layouts.
4. External Links.
5. Treat ads as you would any other image.
Make sure that you think it looks good?
Think about what you like in other sites, and try and figure out why you like them.
Find inspiration in the real world instead of solely relying on googling for actual trends.
I think you need to integrate the ads in the content, or somewhere that doesn't get the customer affraid.
(Like facebook did) you have only 1 place with ads, nowhere else.
This way your user will come back more often
English language users read from left to right so put your most important links/information on the left side of the page.
Study basic graphics design and color theory.
A lot of times less is more... if a page is way too busy than re-evalute and put sub topics on a different page.
People do not like to scroll over to the right to see the entire content on a webpage.
People do not mind scrolling down to see more content, but remember to put "back to the top" links where there would normally be a page break.
Keep to a consistent main theme on every platform for website, i.e. Smartphone, tablets, and desktop.
Optimize your images for the fastest loading times.
Use a spell checker AND a real person to proof read your stuff not only to make sure it is spelled correctly, but the grammar is correct and the content makes sense.
Preview your website in many web browsers and on different OS's.
Make sure your bells and whistles work.
Guys now web design is moved to RESPONSIVE WEB Design and its in current trend and people are transforming their existing site to responsive web design. This transformation is done to remove headache of making separate site form mobile and desktop. Therefore focus on RWD.