I think it is cheese. Gorgonzola!
The very first time I saw that, and even to this day, have concluded that the moon being made of cheese when at max zoom is Google's way of hinting that they believe the lunar landings are a hoax. I personally too feel that the landings are a hoax, considering the "accidental" fire before an apollo mission launched killing for of the best space pilots at the time. Maybe NASA was trying to keep them from spilling a secret that NASA didn't want them to, maybe they didn't and maybe it all is true and the fire was a genuine accident. But we'll never know for sure untill a later time when space travel is more open.
And Noobie4life, just out of pure curiosity, why do you hate cheese?